The current Executive Chairman of Google, and former Executive Director (CEO), has made some more than interesting statements in his recent interview with the average Bloomberg about the battle that carry its own platform against the Apple in the mobile devices market. And is that you citing the words of Eric Schmidt: "the Android war against the iPhone has ended, and Android has already won".


And it is that Schmidt has very good reasons for thinking this way, and shout it to the world if it wants, since Android currently dominates 70% of the market share, an impressive achievement by this platform which just started to become popular in the year 2009, two years later than the iPhone and many more that platforms such as Symbian and BlackBerry, but quickly has left everyone behind, thanks to the strategy that intelligently deployed from Mountain View.

Eric Schmidt compared the strategy of Google with Android with that Microsoft struggling with a successful Apple in the market for computers at the end of the Decade of the 1980s and early 1990s, where Microsoft clearly after several years he became the absolute leader leaving the Mac with a small fee. Do as has been possible this? The answer is simple: Licensing Windows.

This is what has made that Android has so successfully in the market, as well as the support of many manufacturers. And is that (even if you have clear disadvantages), the fact that anyone can use Android has managed to appear constantly as new models and new manufacturers betting on this platform, and if we take into account that Google not cobra license by Android, unlike Microsoft Windows, because this has achieved that the expansion is much greater and accelerated.

Google simply not interested charge for Android, since their profits not come directly from the platform. If those in Mountain View are left with a sizable portion of the sale of applications in Google Play (on this point try later), but their net profits reach is thanks to the publicity, so while more Android devices exist in the world, receiving more money. It's that simple.

This is the main reason that Google offers Android to anyone who wants to use it as a platform, in fact, this is also a reason why the new Nexus 4 is so affordable. Schmidt feels quiet, feels that its decisions when it ran Google have not been more than successful, and therefore presumed. Unfortunately, if we look at that 'win' as such, goes beyond sales that has the platform, therefore remains you much to grow.

The President of Google has to deal with a very clear reality, even though there is a great domain by Android market (speaking fees), stand on this platform is simply awful. With the exception of family Nexus, terminals that have as responsible to Google directly and therefore support and upgrades fast and secure, any brand Android devices have practically zero updates, and is that Samsung, LG, HTC, or even Motorola (which is Goolgle!) it takes a lot of time to update the version of the OS on their mobiles, if it is that they do anything.

This produces a discontent in the user community. Many of us who have an Android smartphone, and we read about the presentation of a new version of the operating system, then look at our Optimus LG or Samsung Galaxy and think: "someday within months I will have it... I hope". If Google does not resolve this great failure, discontent in the community will go slowly causing them problems



But there is another great point that take into account applications. Although Google Play Store boasts more than 500,000 applications of all kinds, there is a serious problem in this store, and is that the control measures with respect to the applications that publish are virtually nil.

This is unfortunate, and has as a consequence an absurd amount of applications garbage, even at the top of the installed or popular, that something mentioned in our sister site Gizmodo, where the editor says that:

"To publish in Google Play only need a developer license, which is purchased with a one-time payment and $25 lifetime." After this, you can begin to submit applications to the store which is published almost immediately, practically without any kind of application. In addition, taking into account that most apps are free, developers choose this business model and incorporate advertising into their applications, something that benefits Google."

And I could not agree more.

Google prefers that applications are free and with advertising because Google generates money from this publicity. This is a very strong rival threatens to the Finder in conclusion of mobile devices, and this is Amazon. This kind of things there are in App Store, apps for iOS store, nor Windows Phone Marketplace, the store for Windows Phone 8, by this although Android dominates now, should put much care already that ecosystems clean and care as iOS and WP8, undoubtedly attract more developers and this, therefore, users of Android are could be tempted to change.

Returning to the words of Schmidt, there is another phrase that called my attention a lot, and this is when he mentions that: "according to the analysts, Android domain will only last until 2016 or 2017". And this is true, there are many experts who have mentioned that the current strategy of Google with its mobile platform will only serve him for about 5 years, and is for this reason that the Executive wants to improve the security of the operating system to all give, and bet by federal agencies as its next big audience.

But for now Google can be quiet and happy with your OS, since at least in sales and numbers Android if you are winning the iPhone, and the ridiculous amount of 1.3 million enabled devices each day with this operating system, is proof of this.