A few months ago we present our guide to creating content on social networks. We are going to insist - I think that we repeat in all the posts, but it is to memorize it - that content is key when it comes to having a successful web project. Either a web or a venture in social networking, our positioning or engagement with users success will depend on the content. Therefore, today we will highlight why it is so important to the content, and are the methods that work best.


If our content is good, we will be able to have a better positioning, and more interaction from our users. If it is not so good, or is not properly executed - this is important - we will not create the desired impact. The content we publish must be updated and we will be appropriate for the audience toward where we are headed, and how much more current content we have, better be positioned in search engines like Google for example. With good content, Furthermore, and in the case of web publications, we can obtain the so-called back links of other respectable publications through which Google will reward us with a better position. On the side of social networks, you have good content is awarded through Facebook's EdgeRank, and also is a catalyst for more engagement by the users.

Why it is so important, then? Because we have to consider that our blog, page or social network channel is a window to our brand. What you publish will reflect who we are. I will concentrate more on the side of social networking, and I recommend you to check our previous post about SEO and SEM and the best ways to optimize our practices. In the field of Social Media, the content will reflect the success of a page. At least, in my opinion: I understand that other people have a lot more numerical approach to Facebook or Twitter pages, but what is important is that we are reflecting the image of the brand we represent with our content.

In order to create great content that generates engagement, we have to take into account some keys. Much more general are those which we have mentioned above, but can be applied to generate better performance of our strategy. These keys are:

Exclusivity: we have to have content and information to our followers not found anywhere else. Therefore, it is essential that we generate this content in close relationship with our client, in addition to designers, developers and a whole team of work. Give the user something I had not seen before is one of our goals as generators of content.

Enhance the images: in relation to the previous point, although some continue to insist on posts with text to work, it is best to always complemented by an image. Beyond Facebook algorithm, we have to take into account that the human eye is obviously feel more attracted by images. And more if they are completely attractive. For this we must have the resources, but also we can use images with Creative Commons licenses obtained from internet.

Fast: another aspect to consider is that we not only have to offer unique content, but that we have to do it quickly. If we are slow to report, whatever it is, we will end up generating a feeling of malaise among our users. Furthermore, given that everything is visible on social networks, we have to always give the face, without escape even the most virulent comments.

Grammatical correctness: Finally, one of the largest in the Community Manager sins is to write badly. And, although it seems a no-brainer, it is surprising how still doing and seeing horrors of spelling. For both the drafting of content and responses, we must have grammatical perfection. Less than this, is not negotiable. Spelling mistakes we play against in generating more interaction with our users.

Depends on What are we going to talk about, that already on account. Of course, to generate good content we have a Supreme product knowledge that we are handling, because, as in any aspect of life, we need to know what we are talking about. But don't pretend that we know - that also can do so - but knowing it really, because sooner or later we will know if our users are talking with an expert or a fake. And, in what refers to the content, it can save us an embarrassment in social networks.

And also depends on the product that we handle the qualities that we will have content. More massive brands are up to perhaps a little more limited than the smaller, because they may have more complications when it comes to be more "experimental". But never forget the playful content generation aspect: we have to amuse ourselves while we do, to also entertain those who read us. At the end of the day, writing - articles, poems and even content to social networks, believe it or not - is an activity that involves our emotions. And this can be read on the final content.