Some reports who plan what will again have this 2013 in regards to social networks indicate that one of the main objectives of the brands in this year that comes will be boost their sales through social networks. This is a matter that still not could be resolved, given that channels such as Facebook and Twitter are used more for marketing but not been able to bring this to the level of "real life". However, for ir planning about what we can do, let's talk a bit about the best practices to boost sales through social networks.


It is important that we have well aware that we have to be transparent with what we do. Users are not stupid, they know when you are willing to sell them something. Then, have them in high esteem is fundamental. Therefore, it is important that we are clear with the information that we offer, in addition to always keep us within the limits of the policies of Facebook.

If you want to sell, then we must provide our users all the tools we have at our disposal so that they will choose our brand. This is done by giving the necessary resources: information of product or service, points of sale, customer service lines and more.

Do not expect that our customers ask for it, but that take this into account before planning. Having a contact with those responsible for the brand, we can access the calendar of releases for planning creative ideas to this information, for example through games.

Resources that we offer can finish doing that the balance is tilted for our side, so it is imperative that are hand of our users. They may be about to take a decision of purchase, and in this way we will be defining its decision with this information.

We also have to be able to offer discounts and special promotions for users of our Social Media channels. Facebook has a tool called Facebook Offers that helps us plan special promotions with discounts in shops both physical and online.

But beyond Facebook Offers, there are plenty of creative ways to offer special benefits to users only by being our followers. Thus for example, we can give away tickets for concerts through Twitter, invite them to special events of the brand, and more.

The loyalty of the users is key to be able to influence its decisions of purchase in both near and distant future. If we can create a good brand image, then we will be able to tip the balance to our side, and this can be achieved by giving benefits that cannot be found anywhere else.

In the same way as resources and transparency, this is critical. As Community Managers, it is important that we answer all questions and mentions that we arrive to our social media channels. However, this mean that many of them will be asking for information about products.

As we said, responses in social networks are fully visible, so you can also come to us by hand to attend to other users who have the same question. Therefore, in addition to offering resources, we must respond with clear information.

In this sense, the speed of the response is also key. It shows that we have an excellent service in social networks to which the client can go in case of problems, where you will find specialized personnel to assist you.

And when we speak of specialized personnel in attendance, we are talking also about attention to the client. We can influence the purchasing decisions of consumers if we open a channel in social networks where we demonstrate that the problems are being solved.

We have given them advice on other occasions relating to the best ways to open a channel of this style on Facebook or Twitter. The important thing is to understand that our consumers need our help, and we have to be quick to do so.

Finally, the customer in social networks is an excellent opportunity to prove to the rest of the users, which are possibly deciding a purchase, we will be for them at all times, even when they are having problems. This, also, is the "magic" of having another avenue of communication with a brand.